Annalie Howling's powerful guide to understanding and releasing shame is filled with lived stories, expert insight and practical tools to help you reclaim your energy, your boundaries and your freedom.
In Unapologetic, performance coach and trauma specialist Annalie Howling exposes the quiet, often invisible force that shapes so many of our decisions: shame. Drawing from years of clinical practice, personal experience and conversations across podcasts and therapy rooms, she reveals how shame disguises itself as self-criticism, people-pleasing, perfectionism and burnout. Through compelling stories and clear-eyed insight, Howling guides readers to recognise the rules they’ve been unconsciously living by — the ones that tell them they’re too much, not enough, or somehow unworthy — and shows how these narratives quietly undermine their relationships, confidence and sense of self.
But Unapologetic is far more than an exploration of the problem. At its heart is a remedy: self-compassion. Howling offers a practical, deeply human path towards healing, teaching readers how to meet their own needs without guilt, reclaim their boundaries, and move through the world with integrity rather than apology. She dismantles the myth that trauma must be dramatic to count, reminding us that the nervous system does not measure by magnitude — only impact. Empowering and empathetic, Unapologetic invites readers to stop performing resilience and start practising authenticity, becoming sustainable versions of themselves in the process.
For a chance to win a copy of this book email UNAPOLOGETIC to hello@blueskyfriday.com.
Unapologetic: Unshackle Your Shame, Reclaim Your Power is available now in hardback, ebook and audiobook. Order it here. Buy one for yourself — and gift one to someone who needs to remember they are already enough.
November, 2025
